HelpmApp Pitch Deck
Live Production Platform | Version 6.0 | February 2026
Slide 1: Title
HelpmAppThe Digital Safety Net for Those in Need
🌐 www.helpmapp.org — Live in Production
Slide 2: The Problem
The UK's Growing Crisis
| Statistic | Source |
|---|---|
| 13,231 rough sleepers in 2024/25 | CHAIN Report |
| 63% are new to the streets | CHAIN Report |
| 10,000+ service slots | Fragmented across providers |
| 900 households made homeless daily | Shelter UK |
The Real Issue: Information is scattered across PDFs, outdated websites, and word-of-mouth. Users waste critical time and energy searching for help that exists but is invisible.
Slide 3: The Solution
A Single Source of Truth
HelpmApp provides:
Real-Time Service Discovery
- 3,527+ verified services across the UK
- Filter by category, location, and "Open Now" status
- Offline-First: Full database syncs to device (PWA)
Gamified Engagement
- Check-in to services → Earn stars
- Redeem for meals, transport, hygiene products
- Builds positive feedback loops
Data for Impact (Phase 70 Verified)
- Provider dashboards with "Unmet Demand" & "Gap Analysis"
- Real-time analytics for commissioning decisions
Proven Impact: Predictive prevention reduces homelessness by 71% (California Policy Lab)
Slide 4: Why Now
Unique Positioning
| Competitor | Real-Time | Gamification | Data Insights | Offline |
|---|---|---|---|---|
| StreetLink | ❌ | ❌ | ❌ | ❌ |
| Council websites | ❌ | ❌ | ❌ | ❌ |
| Charity directories | ❌ | ❌ | ❌ | ❌ |
| HelpmApp | ✅ | ✅ | ✅ | ✅ |
Market Timing:
- UK Government "National Plan to End Homelessness" (2025) prioritizes data and digital solutions
- £3.7 billion annual government spend on homelessness
- Growing demand for evidence-based commissioning
Slide 5: Traction & Evidence
Live Platform Metrics (February 2026)
| Metric | Current | Target (12mo) |
|---|---|---|
| Live Services | 3,527+ | 5,000 |
| Regional Coverage | Nationwide (UK) | UK-wide |
| Registered Providers | 15+ (Beta) | 100 |
| User Accounts | 100+ | 2,000 |
| Rewards System | ✅ Live | 2,500 redemptions |
Platform Status:
- ✅ Production-ready PWA at helpmapp.org
- ✅ Provider Portal operational with "Gap Intelligence"
- ✅ Admin "Pulse" dashboard live
- ✅ Offline-first architecture (full service DB cached locally)
- ✅ Help Center at helpmapp.github.io
Slide 6: 18-Month Roadmap
Phase 1: Foundation (Months 1-6) - COMPLETED
- CIC incorporation complete
- 3,527+ active services indexed
- Nationwide UK coverage initialized
- "Zero-Cost" Infrastructure established
Phase 2: Growth (Months 7-12)
- Greater London coverage
- 2,000 active users
- 7 corporate sponsors
- Provider dashboards v2
Phase 3: Scale (Months 13-18)
- Scotland, Wales, NI expansion
- Native mobile apps
- Public API for sector integration
- 5,000 users, 200 providers
Slide 7: Business Model
Diversified Revenue Streams
| Stream | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Provider Subscriptions | £10k | £60k | £150k |
| Local Authority Contracts | £20k | £120k | £300k |
| Corporate Sponsorships | £12k | £80k | £150k |
| Grants | £10k | £28k | £35k |
| Total | £52k | £288k | £635k |
Path to Sustainability: Break-even by Month 18, £80k surplus by Year 3
Slide 8: Impact Framework
User Outcomes
- Service discovery in <2 minutes
- 4+ check-ins per user per month
- 60% reward redemption rate
- NPS score 50+
System Impact
- 95% listing accuracy
- Provider dashboard adoption 80%
- 95% listing accuracy
- Provider dashboard adoption 80%
- Three-borough pilot (Richmond, Ealing, Hammersmith) generates actionable insights
Stakeholder Value
- Sponsor renewal >85%
- Evidence for commissioning decisions
- Annual impact reports for funders
Slide 9: Ultra-Low-Cost Infrastructure
Capital Efficiency Advantage
Currently £0/month. Scales to <£60/month at 10,000 users.
| Cost Category | Current Spend | At 10k Users | At 50k Users |
|---|---|---|---|
| Vercel (Hosting) | £0 | £0-20/mo | £20-50/mo |
| Supabase (Database) | £0 | £25/mo | £75/mo |
| Sentry (Monitoring) | £0 | £0 | £29/mo |
| Domain & SSL | ~£10/yr | £10/yr | £10/yr |
| Total Monthly | £0 | ~£45/mo | ~£135/mo |
Why This Matters:
- 99%+ of funding goes directly to community impact
- Strategic use of generous free tiers + PWA caching
- <£1 cost per 150 active users
- No investor pressure for premature monetization
Slide 10: The Ask
£50,000 Foundational Execution Capital
| Allocation | Amount | Impact |
|---|---|---|
| Operational Continuity | £25,000 (50%) | Core development & leadership retention |
| Rewards Pool | £15,000 (30%) | Direct user engagement & check-in incentives |
| Infrastructure | £10,000 (20%) | High-capacity API & specialized compute |
| Total | £50,000 | 100% mission alignment |
Note: Infrastructure costs are negligible (<1% of budget), allowing near-total focus on operational impact.
Slide 11: Funding Targets
Priority Grant Opportunities
| Funder | Amount | Status |
|---|---|---|
| UnLtd Awards | £10-15k | Application ready |
| Bethnal Green Ventures | £60k (6% equity) | May 2026 window |
| Crisis Venture Studio | Pre-Series A | Aligned with mission |
| Digital Inclusion Fund | £20-50k | GOV.UK opportunity |
| National Lottery | £10-50k | Community Fund |
Slide 12: Team & Governance
Structure
- Community Interest Company (CIC) incorporation pending
- Asset Lock to Centrepoint (Charity #292411)
- Advisory board includes charity leaders, housing experts, lived experience
Values
- 🔒 Privacy-first: No personal data sold, RLS enforced
- 👥 Lived experience governance
- 📊 Transparent impact reporting
Slide 13: Contact
Website: www.helpmapp.orgHelp Center: helpmapp.github.ioEmail: helpmapp@proton.me
Social Channels
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"Find Help. Earn Rewards. Build Your Future."