Impact & Outcomes
Measuring What Matters | Evidence-Based Social Impact
Impact Framework
HelpmApp measures impact across three levels:
1. User Outcomes
| Metric | Target | How We Measure |
|---|---|---|
| Service discovery time | <2 minutes | App analytics |
| Check-ins per user/month | 4+ | Database tracking |
| Reward redemption rate | 60% | Transaction data |
| Net Promoter Score | 50+ | User surveys |
2. System Impact
| Metric | Target | How We Measure |
|---|---|---|
| Listing accuracy | 95% | Provider verification |
| Provider dashboard adoption | 80% | Platform analytics |
| Borough pilot insights | 3+ boroughs | Partner reports |
3. Stakeholder Value
| Metric | Target | How We Measure |
|---|---|---|
| Sponsor renewal rate | >85% | Contract tracking |
| Evidence for commissioning | Qualitative | Partner feedback |
| Annual impact reports | Published | Documentation |
Evidence Base
Key Statistics
| Finding | Source |
|---|---|
| 13,231 rough sleepers in London (2024/25) | CHAIN Report |
| 63% are new to the streets | CHAIN Report |
| Predictive prevention reduces homelessness by 71% | California Policy Lab |
| Prevention is 14x cheaper than emergency response | Crisis Report |
| 900 households made homeless daily in UK | Shelter |
Academic Support
Our approach is backed by peer-reviewed research:
- Housing First models demonstrate 80%+ housing retention
- Digital inclusion correlates with employment outcomes
- Gamification increases engagement by 48% in health apps
Theory of Change
INPUTS ACTIVITIES OUTPUTS OUTCOMES
────────────────────────────────────────────────────────────────────────────────
£50k funding → Platform operation → 3,527+ services mapped → Faster access
Strategic Time → User acquisition → 2,000 users → Better outcomes
Partner data → Provider onboarding → 100 providers → System efficiency
Rewards program → 2,500 redemptions → User engagementSocial Return on Investment (SROI)
Projected Year 1
| Input | Output | Value Created |
|---|---|---|
| £50,000 investment | 2,000 users accessing services | £200,000 in avoided costs |
| 10,000 service check-ins | Faster pathway to support | |
| 3 borough data pilots | Evidence for commissioning |
Projected SROI Ratio: 4:1
For every £1 invested, HelpmApp generates £4 in social value through faster service access, reduced emergency interventions, and improved commissioning decisions.
Reporting Standards
HelpmApp commits to transparent impact reporting:
- Quarterly user and engagement metrics
- Annual impact report with SROI analysis
- Public data dashboard (anonymized)
- Third-party verification for grant funders
Case Studies
Coming in Year 1: Documentation of user journeys and provider success stories.