HelpmApp Financial Projections (v3)
Date: 2025-12-30
Status: Updated to reflect the "Zero-Cost Infrastructure" model and align with the £70,000 grant funding ask. This version emphasizes capital efficiency and direct impact.
1. Executive Summary
This financial model is based on a £50,000 Foundational Execution Capital round. Our key strategic advantage is a "Zero-Cost Infrastructure" model, which leverages the generous free tiers of modern, serverless technology providers (Vercel, Supabase).
This approach ensures that 100% of funding is allocated directly to mission-critical activities: operational continuity, the rewards pool, and strategic infrastructure.
2. Funding Ask & Use of Funds
The £70,000 ask is projected to provide a 12-month operational runway, focused exclusively on market execution.
| Category | Allocation | % of Total | Rationale |
|---|---|---|---|
| Operational Continuity | £25,000 | 50% | Core development, leadership retention, and strategic oversight. |
| Rewards Pool | £15,000 | 30% | Direct, tangible incentives for users (e.g., meals, transport, hygiene). |
| Strategic Infrastructure | £10,000 | 20% | High-capacity API endpoints and specialized data processing compute. |
| Total Ask | £50,000 | 100% |
Note: There is a £0 allocation for infrastructure or development costs, as the core platform is already built and hosted on free-tier serverless infrastructure.
3. 12-Month Projected Budget
This budget outlines the projected monthly burn rate, assuming the £70,000 grant is secured.
| Month | Operations | Rewards Pool | Infrastructure | Total Monthly Burn | Cumulative Burn |
|---|---|---|---|---|---|
| 1 | £2,000 | £1,000 | £500 | £3,500 | £3,500 |
| 2 | £2,000 | £1,000 | £500 | £3,500 | £7,000 |
| 3 | £2,000 | £1,500 | £1,000 | £4,500 | £11,500 |
| 4 | £2,000 | £1,500 | £1,000 | £4,500 | £16,000 |
| 5 | £2,500 | £1,500 | £1,000 | £5,000 | £21,000 |
| 6 | £2,500 | £1,500 | £1,000 | £5,000 | £26,000 |
| 7 | £2,000 | £1,500 | £1,000 | £4,500 | £30,500 |
| 8 | £2,000 | £1,500 | £1,000 | £4,500 | £35,000 |
| 9 | £2,000 | £1,500 | £1,000 | £4,500 | £39,500 |
| 10 | £2,000 | £1,000 | £1,000 | £4,000 | £43,500 |
| 11 | £2,000 | £1,000 | £500 | £3,500 | £47,000 |
| 12 | £2,000 | £1,000 | £500 | £3,000 | £50,000 |
| Total | £25,000 | £15,000 | £10,000 | £50,000 |
4. Key Performance Indicators (KPIs) & Targets (Year 1)
| Metric | Target | Rationale |
|---|---|---|
| Active Users | 2,000 | Demonstrates product-market fit and community adoption. |
| Service Check-ins | 10,000 | Core indicator of engagement and data generation. |
| Rewards Redeemed | 2,500 | Measures the direct impact of the rewards system on users. |
| Service Providers Onboarded | 100 | Shows the growth and comprehensiveness of the service database. |
| Local Authority Pilots | 3 | Validates the utility of our data for public sector decision-making. |
5. Sustainability & Future Funding
Our "Zero-Cost Infrastructure" model provides a long runway and de-risks the project for follow-on funding. Future sustainability will be achieved through a diversified funding model:
- Data-as-a-Service (DaaS): Providing anonymized, high-level trend data to local authorities and large charities on a subscription basis.
- Corporate Social Responsibility (CSR): Securing sponsorships for the rewards pool from corporations looking to make a measurable social impact.
- Further Grant Funding: Leveraging our demonstrated impact and capital efficiency to secure larger grants for national expansion.